QuikTrip, one of the largest convenience store chains in the South and Midwest, operates over 1,000 locations across 17 states. In the mid-1970s, they introduced their own private-label beer, Quittin’ Time, which developed a cult following before being discontinued in the 1980s. QuikTrip partnered with Tulsa craft beer legends Marshall Brewing Company to revive Quittin’ Time for a new generation. My design brother, Erik Hunter and I were thrilled to collaborate with both teams to reimagine this iconic brand, honoring its rich history while making it relevant for today’s craft beer market. We gave them some really fun mascot ideas that can really inject some new life to the beer, but did not get picked. Pick one up at your nearest Quick Trip!